As we discussed in our Weather Pawcast story, knowing that your dog isn't suffering from heatstroke in the hot weather is often difficult to judge.
So much so that a fifth of owners have been forced to make an emergency visit to the vets after their dog suffered overheating.
That's why we've developed a revolutionary prototype dog collar - the MORE TH>N Thermocollar.
One of the leading vets, Pete Wedderbum, has pinpointed that once a dog's temperature reaches 105° F (40.55° C) it will start to feel uncomfortable in the heat.
Prolonged exposure to this sort of temperature can lead to dehydration and heatstroke. By monitoring your dog's skin temperature our MORE TH>N Thermocollar will start to flash red when your pet's heat goes up to 103° F - prompting you to get out of the heat and get your pet some water.
When we asked 2,000 dog owners in June 2014 (research conducted by OnePoll on behalf of MORE TH>N Pet Insurance) 78% of people have observed their dogs feeling uncomfortable in the heat 23% of whom admitted they wouldn't immediately give their dog water in those situations.
Matthew Poll, of MORE TH>N Pet Insurance, commented: “It’s often uncomfortable for people during hot weather so it’s not surprising our furry four-legged friends also suffer in higher temperatures.
During the summer months in particular, dog owners need to put a greater emphasis on their pet’s health to ensure their animals don’t suffer from the warm and humid weather.
The MORE TH>N Thermocollar has been designed to aid dog owners, helping notify them before their dog starts suffering in the heat, to help combat ever increasing dehydration and overheating issues, and encourage responsible pet ownership whatever the weather”.
(First published 04/09/2014)