Stay 'Safe In Sound' when driving

Professional musicians collaborated with a university scientist to create the first ever music track, entitled Safe in Sound, that’s scientifically designed to encourage safe driving habits in particular among young drivers.

We all love to sing along to a track in the car - but did you know that one in 10 (11%) of young drivers has had a crash or near miss as a result of music they were listening to?

That's why MORE TH>N SM>RT WHEELS developed and released 'Safe In Sound' for Road Safety Week 2015 - following extensive research they developed and created the safest song to drive to - and it's all about encouraging safer driving among young drivers.

Safe In Sound was composed by professional musicians in collaboration with Dr. Simon Moore, a Chartered Psychologist and university academic, who is an expert on the influence that music can have on people’s driving behaviour and decision-making abilities.

Music to our ears

Following extensive research, including interpreting brain imaging and cognitive safety analysis, Dr. Moore concluded that the safest music for motorists has a not-too-fast, not-too-slow ‘Goldilocks tempo’ of 50–80 beats per minute (mirroring the average human heartbeat), includes energetic movement and steady pulsation (such as baroque-style music), shuns lyrics altogether, has no repeating melodies and is of a low intensity and volume.

Taking this into consideration fans of Bob Marley, Metallica, Jay Z and even Jamie Cullum might want to reconsider their musical persuasions behind the wheel, with the research showing that reggae, heavy metal, hip hop and jazz all encourage bad driving and are about as far from the blueprint for a safe song as it is possible to get.

All of these music styles were, unsurprisingly, given a wide berth in the production of Safe In Sound. Indeed, sticking closely to Dr. Moore’s guidelines a team of musicians emerged from the recording studio with an original track specifically designed to encourage alertness, smooth braking, accelerating and speed awareness.

More scary stats

In addition, MORE TH>N SM>RT WHEELS conducted a survey with 1,000 motorists aged 17–25 to gauge the risks associated with listening to music and driving.

They found:

  • 20% of young drivers have had a crash or near miss while listening to music behind the wheel
  • Over half (56%) claim that the music they were listening to influenced their driving, distracted them from the road and subsequently played a significant part in their crash or near miss.
  • 65% believe that the type of music you listen to when driving can affect alertness, braking, accelerating and speed.
  • 90% of young drivers admit to singing, dancing or both to music when driving.

Listen to our Safe In Sound track here.

Related Links