Van drivers and the new food revolution

The ‘white van man’ stereotype of an aggressive driver with a dirty van and a penchant for service station fast food is well and truly dust. According to new research today by MORE TH>N Van Insurance, which is owned by RSA, nearly two thirds of the UK’s van drivers now shun substandard motorway service station food in favour of higher quality fare.

A food revolution

There is a food revolution happening across the UK, with more people than ever watching cooking shows on the TV such as ‘Masterchef’ and the ‘Great British Bake Off’. This food revolution however is not confined to one particular group, and a survey of 1,000 van drivers by MORE TH>N Van Insurance* has found that more and more van drivers are choosing healthier and more gourmet dining options when they’re on the road.

Gourmet van drivers

Research has concluded that 34% of today’s van driving men and women are now self-confessed foodies who enjoy cooking and taking tips from celeb chefs and nearly two thirds (61%) of the nation’s van drivers now shun substandard motorway service station food in favour of higher quality fare. Motorway service station food has fallen out of favour with van drivers, with many describing motorway dining as ‘overpriced’ (38%), ‘disgusting’ (21%) and ‘unhealthy’ (11%). The food revolution doesn’t end at the service station though. Many van drivers have also replaced unhealthy snacks eaten on the go with healthier options. These include fresh fruit (55%), salads (47%) and raw vegetables (24%).

White Van Gourmand – a guide to gourmet food on the road

To help these roving gastronomes take part in the new food revolution, MORE TH>N Van Insurance has teamed up with van drivers across the UK to create the first-ever good food guide written by van drivers for van drivers. The guide, called  ‘White Van Gourmand’,  highlights 20 of the UK’s best cafes, restaurants, pubs and gourmet mobile food vendors that are just a short drive from some of Britain’s major roads.

*Research conducted by OnePoll on behalf of MORE TH>N in June 2013. 1,001 van drivers were surveyed.
(Originally published on 23/06/2013)

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