Hot dog under the collar

We've developed a revolutionary way to let you know when your dog is getting too hot with the MORE TH>N Thermocollar and provided some top tips to help keep your pet cool.
Dog sitting up in a sunny field.

As we discussed in our Weather Pawcast story, knowing that your dog isn't suffering from heatstroke in the hot weather is often difficult to judge.

So much so that a fifth of owners have been forced to make an emergency visit to the vets after their dog suffered overheating.

That's why we've developed a revolutionary prototype dog collar - the MORE TH>N Thermocollar.

105° Fahrenheit

One of the leading vets, Pete Wedderbum, has pinpointed that once a dog's temperature reaches 105° F (40.55° C) it will start to feel uncomfortable in the heat.

Prolonged exposure to this sort of temperature can lead to dehydration and heatstroke. By monitoring your dog's skin temperature our MORE TH>N Thermocollar will start to flash red when your pet's heat goes up to 103° F - prompting you to get out of the heat and get your pet some water.

No water for Fido?

When we asked 2,000 dog owners in June 2014 (research conducted by OnePoll on behalf of MORE TH>N Pet Insurance) 78% of people have observed their dogs feeling uncomfortable in the heat 23% of whom admitted they wouldn't immediately give their dog water in those situations.

Matthew Poll, of MORE TH>N Pet Insurance, commented: “It’s often uncomfortable for people during hot weather so it’s not surprising our furry four-legged friends also suffer in higher temperatures.

During the summer months in particular, dog owners need to put a greater emphasis on their pet’s health to ensure their animals don’t suffer from the warm and humid weather.

The MORE TH>N Thermocollar has been designed to aid dog owners, helping notify them before their dog starts suffering in the heat, to help combat ever increasing dehydration and overheating issues, and encourage responsible pet ownership whatever the weather”.


10 tips to help dogs during warm weather

  1. Get your dog’s coat stripped, or even better, clipped short.
  2. Change walkies time to early morning or late at night when the temperature is cooler. Take it easy and let your dog take things slow. It’s too hot for running, fetch and ball games.
  3. If your dog is panting then stop and slow down and if possible find some shade.
  4. Take water with you at all times and on walks gently spray your dog with a mist of water. Repeat often as the water evaporates and cools them down. However, do not douse or drench your dog with cold water. Sudden cold shock can divert blood flow away from the skin and can actually make your dog hotter!
  5. Make sure plenty of fresh drinking water in a clean bowl is available at all times (not too hot; not too cold). Check and refill throughout the day.
  6. If you’re inside, open windows but keep the curtains drawn to keep the temperature down and make sure your dog has lots of space to move around.
  7. Dehydration happens much quicker in warmer weather so if your dog is vomiting, has diarrhoea or stops drinking then seek help from your vet immediately.
  8. Create somewhere cool for your dog to rest, such as placing a wet towel in a shady spot outside.
  9. Place a fan near your dog and try putting an ice pack in front of the fan to cool the air it’s blowing.
  10. Check up on your dog more often. A lot can happen in just a few hours so change your routine to keep an eye on your dog.

Pet owners who have insurance with MORE TH>N can get free advice from qualified RCVS vet nurses about the health of their pets by calling vetfone. The service is available 24/7.

(First published 04/09/2014)

More For Our Customers

MORE TH>N - News and Information

MORE TH>N brings you all the news and information about what we cover, what we do and what that means for you, including flood advice.

Customer loyalty discount

You already trust us with your insurance, so we want to thank you by offering you a great deal on other selected insurance products.