Ecodriving is a way of driving that reduces fuel consumption, greenhouse gas emissions and accident rates. Ecodriving is about driving in a style suited to modern engine technology: smart, smooth and safe driving techniques that can easily lead to average fuel savings of 10%. Eco friendly driving offers benefits for drivers of cars, vans, lorries and buses: cost savings and fewer accidents as well as reductions in emissions and noise levels.

Technical developments over the last 15-20 years have led to great improvements in official emissions test results , a good step towards green motoring. These are the emissions measured over standardised test-cycles, which in Europe are stipulated by the EC. However, improvements in ‘real-life’ conditions have not been as marked, partly because few drivers know how to get the best out of their engines. By adopting green driving techniques it is possible to approach the optimal conditions on which the official fuel consumption and emissions results are based.